Miami Swim Week is Confirmed for July. What’s Changing. (And What’s the Same.)

(Main image: Flying Solo Miami)

⚠️ Advisories for models and designers:

Models: We do not recommend paying to walk during fashion week. There are plenty of established and legitimate fashion week producers where you can find casting information and either be paid to walk, or (at the very least) walk for free in exchange for videos and photos of the show for your portfolio.

Designers: Is there an “official” / “trademarked” Miami Swim Week? Read about the trademark dispute here.

Miami Swim Week is Still Happening in July. But One of the Producers (Paraiso) is Moving Their Shows to June 

Miami Swim Week is a hotly anticipated event and one of the largest events (if not the largest event globally) for the swim and resort wear industry. But what is Miami Swim Week, and how does that impact how the schedule in changing in 2023? Read on.

Miami Swim Week sprang up around 2002 when several runway producers decided to hold swimwear runway shows to coincide with Miami’s fabled swimwear trade show, SwimShow. Fashion behemoth IMG was the anchor producer for years until they left the market in 2016.

Since then, the market has undergone several shifts and different runway platforms have come and gone, including in 2022, when newcomer DC Swim Week decided to trademark “Miami Swim Week” for itself. (An ensuing legal battle has ensued.)

This year, one of the producers, Paraiso, is moving their shows away from the other Swim Week productions to June. All other trade shows and runway platforms, from Art Hearts Fashion to Flying Solo, are keeping their dates in July, solidifying Miami Swim Week as taking place July 4-13, 2023.

This year, one of the producers, Paraiso, is moving their shows to June. Miami Swim Week’s other runways are still scheduled for July.

Anchored by SwimShow and Cabana at the Miami Beach Convention Center, along with other trade shows such La Plage Miami and Destination Miami, the schedule of runway shows and events will once again heat up Miami Beach in a week that gives buyers, media, influencers and brands the opportunity to mix, mingle and engage in business missed with a bit of pleasure.

We reached out to some industry insiders to learn more about their thoughts on this year’s Swim Week.

Judy Stein, Executive Director of SwimShow, said, “We are so excited to have SwimShow present the new collections of some of the world’s best swim, beach and resort brands, July 8-10, 2023. We’ve held SwimShow at the Miami Beach Convention Center for the last 18 years during July, anchoring the buying season for the largest group of global swimwear buyers that all flock to Miami, each year.

“Last year, for our 40th anniversary of the trade show, we had an incredible turnout for the return of in-person connections of buyers and brands who were so excited to see the trade industry come together, again. While some brands are going direct-to-consumer, others still rely heavily on wholesale distribution. We work with those brands who still need to show their collections in person and write their orders in order to go into production.”

Michael Williams, Director of Retail Sandals Resorts International based in the Caribbean, said, “We don’t attend many trade shows but our annual pilgrimage to SwimShow is an absolute MUST on our buying calendar. We love the relaxed vibe of meeting with our existing vendors there, while being introduced to new brands in a fun, pressure-free environment.”  

See the developing Miami Swim Week schedule for the latest updates.


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Miami Swim Week producers

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