Instagram has quickly integrated itself into every aspect of our life. Even when the pandemic hit, it assisted tiny fashion enterprises in reaching a wider audience so that they could expand their customer base. Examine the factors that contributed to the rise in popularity of Instagram.
The Screen Years feature, which has been available for some time, enables iPhone users to “come to terms with better informed decisions” regarding the way in which they utilise their electronic devices. I had, for the most part, paid it little attention; nonetheless, my contempt for my own connection to the device compelled me to give it a shot. It wasn’t very helpful in terms of restricting how often I used Instagram, which is something I wanted to do. Find the best photo editing apps that can make the sun sparkle more splendidly or your lips look plumper before you post it so that the world can see it. This process used to be as simple as posting a photograph of your breakfast and deciding between the Mayfair or Hudson filter. However, in recent years, it has evolved into a mind-boggling and repetitive process. But have you ever wondered why it has become this way?
In all seriousness, we are all aware that there is a reason why Instagram is the “it” app right now and will continue to be for a considerable amount of time into the foreseeable future. The reason for this is that, at this point in time, it cannot be replaced. Instagram has expanded its influence significantly, notably in the manner in which it moulds and reshapes the fashion industry. In addition to the brief gratification that the programme provides to its numerous users, Instagram has also filled in its impact. Regardless of whether or not it is intended to make things better, the big impact made by that multicoloured square on your mobile phone is unmistakable on so many different levels.
It would appear that in today’s world, anyone who is in a major urban area and possesses a camera is capable of launching their very own successful road-style blog (Hi Shetroublemaker, also known as everyone’s favourite with over a million followers). While others, even those who are students or who are engaged in activities that are not even vaguely related to fashion, are able to launch their own little fashion business and make a respectable amount of supplemental income. These microbusinesses that cater to influencers take up a pretty significant portion of the real estate on Instagram. We are all well aware of the power that Instagram possesses at this point. Overnight, it has made a large number of people and their products viral, and the only reason for this is that they were successful in utilising Instagram as a marketing tool. You did read that sentence correctly. Today, everyone and everything can benefit from using Instagram as a powerful marketing tool. It is a platform that offers an endless number of tools that are geared toward assisting users in the marketing of their small enterprises. Young women who were aware of this strategy started their own little enterprises, which sold items such as hair ties, scrunchies, and even full-fledged wedding lehengas. As a result, their professional lives were transformed in the most positive way that was imaginable. Tik-Tok had already found its way for comparable purpose before Instagram reels became popular.
When the pandemic hit India and everyone was forced to stay inside, everyone took to Tik-Tok to upload entertainment that was relatable to them and to spread some humour throughout the country. On the other hand, the same audience was dismayed when the government stated that it will prohibit TikTok in late 2020 because to concerns over national security. This was seen by Instagram as a potential possibility, and the company responded by releasing the reels feature the following week. Because it enables them to expand their customer base and generate more revenue, reels have quickly become one of the most popular types of features utilised by small businesses.
The shopping techniques on Instagram can be of assistance to you with regard to promotion, demand generation, and brand building. The process of getting everything rolling is brisk and uncomplicated thanks to the fact that registering an Instagram business account only takes a second. When you promote your products through posts and reels on Instagram in the present day, more people are likely to become interested in them. The level of engagement with postings on Instagram is far higher than that of Facebook and Twitter. Creating a greater awareness around your products allows you to capitalise on sales opportunities. You are able to search for people who are discussing a brand or administration, or who are using the hashtags associated with your products. Spreading the word about your company provides you with the social proof necessary to back up what you offer to the table. And all of these strategies were quite familiar to the young boys and girls who launched their own little fashion enterprises in the midst of the pandemic. There have been times when they have decided to forego furthering their education or their career in order to focus their attention entirely on their company. The same audience that used to spend days on other shopping apps has started to order their favourites from businesses on Instagram simply because it is much quicker to do so. This is because Instagram has made it possible for businesses to directly link to their products. You need only type the name of your product into the search bar or use it as a hashtag to find hundreds of small businesses that cater to your needs and are ready to ship you your product as quickly as possible at an affordable price. You can do this by simply typing the name of your product into the search bar or using it as a hashtag. Instagram was the platform of choice for young fashion designers who found refuge in sewing, and they avoided the retail sector when they launched their businesses.
If you give it some serious thought, you’ll realise that it’s extremely beneficial for both the industry that’s worth $2.8 trillion and our planet. It is no longer true that consumers in the fashion sector are the same as they were before the pandemic. Every consumer is on the lookout for goods that do the least amount of damage to the environment and the earth, and that originate from a location where every person who was involved in the production of those goods was paid a fair wage. When these young women and men manufacture things for their enterprises on their own, they gain an appreciation for the amount of effort and time that goes into it. They are aware of how tough it is to locate individuals to do the work for them, even if they want to have it created by a third party. In addition to that, they ensure that their customers comprehend that by telling them stories and showing them reels. And a wise consumer is one who is willing to spend five percent more if it comes at the cost of paying the workers in a well manner. This is the definition of a wise customer. This is the reason why the younger members of Generation Z have ceased doing their monthly shopping at stores such as H&M and Zara and have instead decided to buy from these smaller businesses; we should all learn the same thing from them.