Unlocking the Mystery Behind Tomorrow’s Sustainable Fashion and Emerging Technologies


Fashion is recognised as the industry that produces the second-most pollution in the world, despite the fact that it is one of the most profitable and supports the employment of 3.4 billion people around the world. Fashion’s annual revenue is estimated to be $1.5 trillion, and it is responsible for maintaining a global workforce of that size. For a very long time, companies that manufacture clothing, including fast fashion brands, have been producing large quantities of clothing months in advance, without knowing with any degree of certainty how well those garments will sell. Because of this, there have been some devastating effects on the environment, such as the fact that the Atacama Desert in Chile, which is known as the world’s driest desert, is increasingly being impacted by pollution as a result of the mania surrounding fast fashion.

We are currently living in the “insta-age” of technology because social media is the driving force behind trends and has an impact on our ability to make a living. On the other hand, younger people have a heightened awareness of environmental issues, and as a result, they seek out products that are sustainable and tailored to their specific requirements. As the real lives of consumers become more intricately intertwined with the digital world, it is imperative that designers, apparel brands, and manufacturers embrace technological advancements in order to push the boundaries of their respective industries. Let’s talk about some of the cutting-edge technologies that are reshaping the fashion industry with their innovative approaches to environmentally responsible design.

AI for Recognizing Trends and Conducting Data Analysis:

The fashion industry is driven by shifting trends, despite the fact that fashion itself can be extremely dynamic and is constantly developing. Against this background, data analysis and insights powered by AI are reshaping the world of fashion as well as a wide variety of careers.

For example, Tommy Hilfiger worked with IBM and the Fashion Institute of Technology (FIT) in New York to develop an artificial intelligence system. The goal of this collaboration was to determine the kind of data that would be required in order to optimise production, as well as to reevaluate sales with the goal of reducing costs and waste.

Utilizing Robotics to Achieve Fully Automated Manufacturing:

Artificial intelligence (AI), machine learning (ML), and cognitive computing will shake up the garment manufacturing industry as we usher in the fourth wave of the industrial revolution, which will be characterised by increased automation brought about by robotics. Automated sewing machines, also known as Lowry, are being introduced by businesses such as SoftWear Automation, Inc. The fully automated nature of this sewbot helps to cut down on the need for human sewing labourers. When an assembly line staffed by humans produces 669 t-shirts in eight hours, while an assembly line staffed by robots produces 1142 t-shirts in the same amount of time. Emerging technologies in the areas of automation and data analytics are having a direct impact on the mass production of apparel and the shift to just-in-time production in response to changing consumer needs. As a consequence, there is a lower level of excess inventory, and fewer items of clothing are thrown away in landfills. Amazon was awarded a patent for an on-demand apparel manufacturing system in 2021, which would stitch customers’ clothing after an order was placed. This was done so that Amazon could increase the efficiency of its supply chain.

Augmented and Virtual Reality Technology, as well as Online Fashion Boutiques:

The application of augmented and virtual reality technology in the fashion industry has the potential to become the most useful technology developed to date. In the not too distant future, it will make the process of online shopping a great deal simpler. It helps customers by giving them the ability to virtually try on garments in three dimensions, in addition to giving them the freedom to make the best choice when purchasing a garment. The majority of the industry’s most successful brands are currently working on 3D avatars, which are also known as virtual humans and virtual mirrors. These avatars will enable customers to experiment with a variety of available options while simultaneously allowing them to evaluate an outfit’s styling, correct fit, and fall from a variety of perspectives.

Design in 3D, printing in 3D, and mass personalization:

Because of recent advancements in 3D rendering technology, such as CLO3D, TG3D, and EFI Optitex, designers and brands are now able to make changes to designs in real time and view the results of those changes immediately. By checking silhouette and fit during the design development process and making any necessary adjustments in real-time thanks to such technology, the manufacturing sector will be able to improve its overall quality. The utilisation of 3D scanners in conjunction with this type of technology ensures that accurate body measurements are obtained without the involvement of human error. Additionally, 3D printing has been used in the industry for prototyping, and it has resulted in a reduction of approximately 35 percent in the amount of fabric waste. It is exciting to see how a brand like Adidas is offering 3D printed shoes to consumers, and it is even more exciting to see how an apparel brand like Ministry of Supply is providing an in-store 3D printer so that customers can immediately create customised knitwear.

Digital Factories:

The production units involved in mass manufacturing are being transformed into digital factories as a result of new technology. One platform can handle both the management of product sales and the improvement of relationships with customers thanks to technological advancements such as manufacturing CRM. The use of this software enables manufacturers to more quickly close deals and more effectively organise customer data. The use of software such as “Techpacker” makes it simple for owners of factories to maintain online communication with customers and monitor the progression of product development. In addition, it is beneficial to receive a tech pack with images of a high quality and translate files into the appropriate destination languages.

Blockchain:

When everything is automated thanks to technological advancements, the risk of being hacked increases, which in turn contributes to the rise of cybercrime. In response to this issue, the blockchain technology is working toward the goal of bringing transparency, efficiency, and, most importantly, traceability to the garment industry. Where the raw materials for an item of clothing came from, how much of an impact it had on the environment, who designed it, where it was manufactured, and who owned it before them are all important things to know. The entirety of the supply chain gains increased reliability and transparency as a result.

For instance, the fashion label MCQ, which was established by Alexander McQueen, serves as a helpful example of a case study. The brand uses technologies such as blockchain and the internet of things to demonstrate its commitment to sustainability and to bring together customers around the common interest of sustainable luxury fashion.

Ethics at Work and the Working Environment:

The fashion industry has been able to thrive for a significant amount of time by recruiting low-cost labourers from a variety of countries and regions. The market was functioning by adhering to a model of fragmented production in order to make the procedure more cost-effective, but there was always a sacrifice made in terms of work ethics. Although there were laws on the books to protect workers and the rights they were entitled to, very little was actually done to put those laws into effect or raise awareness of them.

But in recent times, a significant number of the world’s most well-known brands have voiced their concern over such matters and have been attempting to negotiate agreements with the government, their suppliers, and non-governmental organisations in order to guarantee that their employees are paid a wage that allows them to maintain a decent standard of living and that they are provided with safe and The application of emerging technologies based on the internet presents a vast array of opportunities to better comprehend and address problems of this nature.

One such resource is titled “Labour Exploitation Accountability Hub,” and it provides a wealth of information on applicable laws, instances of labour exploitation in a variety of countries, as well as tools for fighting back. Another resource, referred to as “Focus on Labour Exploitation,” is a website that details local laws that, when followed, can assist in the protection of workers.

In my opinion, the technological revolution is a by-product of the human revolution. It offers a more expansive setting in which we can magnify our potential, enrich our lives, broaden our knowledge, and increase the extent of our freedom. When used thoughtfully, technology shifts its focus to humans and has the potential to shape a more desirable future.


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